Reference

Every text limit that matters, in one place.

38 screens, each with where the number comes from and a free live checker. Updated for 2026 — including Amazon’s 75-character title rule.

Marketplaces

Amazon, Google Shopping, eBay, Etsy

AmazonAmazon product title75 charactersOfficial limit · enforced AmazonAmazon Item Highlights125 charactersOfficial limit · enforced Google Merchant CenterGoogle Shopping title150 charactersOfficial limit · enforced Google ShoppingGoogle Shopping title (what shoppers see)70 charactersOfficial limit · cut on screen eBayeBay listing title80 charactersOfficial limit · enforced EtsyEtsy listing title140 charactersOfficial limit · enforced

Email

Subject lines and preview text by inbox

Apple Mail · iPhoneiPhone Mail subjectabout 49 characters (354px)Measured on devices · cut on screen Apple Mail · iPhoneiPhone Mail preview textabout 98 characters (716px over 2 lines)Measured on devices · cut on screen Gmail · iPhoneGmail app subject (iPhone)about 37 characters (236px)Measured on devices · cut on screen Gmail · AndroidGmail subject (Android)about 33 characters (211px)Measured on devices · cut on screen Gmail · AndroidGmail preview text (Android)about 37 characters (233px)Measured on devices · cut on screen Gmail · WebGmail subject (desktop)about 88 characters (562px)Measured on devices · cut on screen Outlook · WebOutlook subject (web)about 52 characters (351px)Measured on devices · cut on screen

Push

iOS, Android and web notifications

iPhone lock screeniOS push titleabout 41 characters (295px)Measured on devices · cut on screen iPhone lock screeniOS push bodyabout 149 characters (1084px over 4 lines)Measured on devices · cut on screen Android notification shadeAndroid push titleabout 40 characters (256px)Truncly model · cut on screen Android notification shadeAndroid push body (collapsed)about 40 characters (256px)Truncly model · cut on screen Chrome on macOSWeb push title (Chrome, macOS)43 charactersMeasured on devices · cut on screen Chrome on macOSWeb push body (Chrome, macOS)86 charactersMeasured on devices · cut on screen

SMS

Segments, encoding and cost

Any phoneSMS message160 characters (70 with Unicode) per partOfficial limit · enforced

Ads

Google Ads and Meta ads

Google Ads (RSA)Google Ads headline30 charactersOfficial limit · enforced Google Ads (RSA)Google Ads description90 charactersOfficial limit · enforced Google Ads (RSA)Google Ads display path15 charactersOfficial limit · enforced Facebook & Instagram feedMeta ad primary text125 charactersMeasured on devices · cut on screen Facebook & Instagram feedMeta ad headline27 charactersPlatform advice · cut on screen

Social

X, LinkedIn and Instagram

XX (Twitter) post280 charactersOfficial limit · enforced LinkedInLinkedIn post (before “see more”, desktop)210 charactersMeasured on devices · cut on screen LinkedInLinkedIn post (before “see more”, mobile)140 charactersMeasured on devices · cut on screen InstagramInstagram caption (before “more”)125 charactersMeasured on devices · cut on screen

App stores

App Store and Google Play listings

Apple App StoreApp Store app name30 charactersOfficial limit · enforced Apple App StoreApp Store subtitle30 charactersOfficial limit · enforced Apple App StoreApp Store promotional text170 charactersOfficial limit · enforced Apple App StoreApp Store keywords100 charactersOfficial limit · enforced Google PlayGoogle Play app title30 charactersOfficial limit · enforced Google PlayGoogle Play short description80 charactersOfficial limit · enforced

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