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Google Ads (RSA) · Description

Google Ads description length checker (90 characters)

Descriptions allow 90 characters each. Double-width characters count as 2.

Last reviewed · How we measure

Check on all 45 screens

Google Ads description

Google Ads (RSA)
Too long
Sponsored
Your brandyourbrand.com › shoes
Your headline | Official Store

Get 30% off every order this weekend with code SPRING30. Free returns, fast shipping and a60-day fit guarantee on all shoes.

125 / 90 charactersOfficial limit

The Google Ads description limit at a glance

Limit
90 characters
How it’s counted
Every character counts 1, spaces included; Chinese, Japanese and Korean characters count 2.
When it’s too long
Google Ads won’t save an ad with text over the limit.
Where the number comes from
Official limit
Last reviewed

How to write for it

  • Include a clear call to action.

Where you’ll see the Google Ads description

Descriptions appear under the headlines and the display URL. Google shows one or two of them, sometimes shortened on small screens.

Before and after

Before

We are a family-owned plumbing company with over 25 years of experience serving residential and commercial customers across the Austin area.

After

Licensed Austin plumbers, same-day visits and upfront prices. Book online in 2 minutes.

Common mistakes

  • Leaving out a call to action.
  • Repeating the headline word for word.
Ad character limits for Google Ads and Meta Google Ads headline Google Ads display path Meta ad primary text Meta ad headline Amazon product title Google Shopping title (what shoppers see) Google search title Google meta description (desktop)

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<iframe src="https://truncly.app/embed/google-ads-description" title="Google Ads description length checker (90 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/google-ads-description">Truncly</a></p>
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FAQ

Google Ads description: questions

What is the Google Ads description character limit?

Each description in a responsive search ad can be up to 90 characters, and an ad takes 2 to 4 of them. Chinese, Japanese and Korean characters count as 2.

What happens if my description is too long?

Google Ads won’t save an ad with text over the limit. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.