Google Ads description
Google Ads (RSA)Sponsored
Your brandyourbrand.com › shoes
Your headline | Official Store
Get 30% off every order this weekend with code SPRING30. Free returns, fast shipping and a60-day fit guarantee on all shoes.
Google Ads (RSA) · Description
Google Ads description length checker (90 characters)
Descriptions allow 90 characters each. Double-width characters count as 2.
Too long
The Google Ads description limit at a glance
- Limit
- 90 characters
- How it’s counted
- Every character counts 1, spaces included; Chinese, Japanese and Korean characters count 2.
- What happens when it’s too long
- Rejected or rewritten by the platform
- Where the number comes from
- Official limit
How to write for it
- Include a clear call to action.
FAQ
Google Ads description: questions
What is the Google Ads description limit?
90 characters. Descriptions allow 90 characters each. Double-width characters count as 2.
What happens if my description is too long?
Google Ads (RSA) won’t accept it as-is. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.