Google Shopping title (what shoppers see)
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Google Shopping
Google Shopping · Visible title
Google Shopping title (what shoppers see) length checker (70 characters)
Google says shoppers usually notice only the first 70 or fewer characters, depending on screen size.
Gets cut
The Google Shopping title (what shoppers see) limit at a glance
- Limit
- 70 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- What happens when it’s too long
- Cut on screen with “…”
- Where the number comes from
- Official limit
How to write for it
- Everything that sells the click must live in the first 70 characters.
Got a whole catalog? Upload your file and fix every title at once — brand first, nothing cut mid-word.
Fix a fileFAQ
Google Shopping title (what shoppers see): questions
What is the Google Shopping title (what shoppers see) limit?
70 characters. Google says shoppers usually notice only the first 70 or fewer characters, depending on screen size.
What happens if my visible title is too long?
Google Shopping still shows it, but cuts it with “…” — anything past the cut is invisible to most people.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.