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WhatsApp template header length checker (60 characters)

Meta allows up to 60 characters in the text header of a message template.

Last reviewed 29 Sep 2026 · How we measure

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WhatsApp template header

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Our biggest spring sale is on: 30% off every order this week

The WhatsApp template header limit at a glance

Limit: 60 characters
How it’s counted: Every character counts 1, spaces and emoji included.
When it’s too long: Meta rejects the template until it is shortened.
Where the number comes from: Official limit
Source: Meta: WhatsApp message template components
Last reviewed: 29 Sep 2026

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Lead with the offer, not the company name.

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<iframe src="https://truncly.app/embed/whatsapp-template-header-limit" title="WhatsApp template header length checker (60 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
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FAQ

WhatsApp template header: questions

What is the WhatsApp template header limit?

60 characters. Meta allows up to 60 characters in the text header of a message template.

What happens if my header text is too long?

Meta rejects the template until it is shortened. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.

Can I check many at once?

Yes. Upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.