Push notifications · 6 limits

How much of a push notification people actually see

iOS shows one line of title and up to four lines of body on the lock screen; a collapsed Android notification shows one line of each. Here are the limits, with a preview for each.

Check all 6 at once

Last reviewed · How we measure

Push notifications: every limit
ScreenLimitWhen it’s too longWhere the number comes fromReviewed
iOS push titleiPhone lock screenabout 40 characters (295px)Cut on screen with “…”Measured on devices · source
iOS push bodyiPhone lock screenabout 149 characters (1084px over 4 lines)Cut on screen with “…”Measured on devices · source
Android push titleAndroid notification shadeabout 40 characters (256px)Cut on screen with “…”Truncly model · source
Android push body (collapsed)Android notification shadeabout 40 characters (256px)Cut on screen with “…”Truncly model · source
Web push title (Chrome, macOS)Chrome on macOS43 charactersCut on screen with “…”Measured on devices · source
Web push body (Chrome, macOS)Chrome on macOS86 charactersCut on screen with “…”Measured on devices · source

Push notifications aren’t cut at a fixed character count. The room depends on the phone, its text-size setting and whether notifications are grouped, so every number here is a typical phone at the default text size. Treat it as the best case.

The first line does the work. Most people glance at the lock screen without expanding, so put the action and any offer in the title or the first line of the body.

Other channels

FAQ

Push notifications: questions

How many characters fit in an iOS push notification?

One line of title (reported at 25 to 50 characters depending on the letters) and about 150 characters of body over four lines before iOS cuts it.

Is Android shorter than iOS?

Collapsed, yes: one line of title and one line of text, around 40 characters each on a typical phone. Expanded notifications show more, but most people never expand them.

Do larger text sizes change this?

Yes. With a larger system text size, fewer characters fit on each line, so leave some room.