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Apple Mail · iPhone · Subject line

iPhone Mail subject length checker (~48 characters)

About 48 characters show on an iPhone 14. Modeled as a pixel box calibrated to the character count seen on the device, so wide and narrow letters are handled.

Last reviewed · How we measure

Check on all 45 screens

iPhone Mail subject

Apple Mail · iPhone
Gets cut
‹ MailboxesInbox
Your brand9:41
Last chance: 30% off everything ends tonight…at midnight
Your preview text shows here…

On some iPhones, Apple may show its own short summary instead of your preview text. Your subject line is the part that always shows, so make sure it works on its own.

shows 44 of 56 charsMeasured on devices

The iPhone Mail subject limit at a glance

Limit
about 48 characters (354px)
How it’s counted
By rendered width in the system font at 15px, so wide letters use more room.
When it’s too long
Cut on screen with “…”
Where the number comes from
Measured on devices
Last reviewed

How to write for it

  • Front-load the offer: the end of the line is the first thing to go.

Where you’ll see the iPhone Mail subject

In the Mail app’s inbox on iPhone the subject sits on one line under the sender, and iOS cuts it with “…” at the screen edge.

Before and after

Before

Our biggest autumn sale is finally here: 30% off everything until Sunday

After

30% off everything until Sunday

Common mistakes

  • Putting the offer or the deadline at the end of the subject, where the inbox cuts it.
  • Starting with “Newsletter” or the brand name, which the sender line already shows.

Put this checker on your site

Free for blogs, docs and agency sites. Paste the snippet; the checker runs on our servers and stays up to date when limits change.

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<iframe src="https://truncly.app/embed/iphone-mail-subject-line" title="iPhone Mail subject length checker (~48 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/iphone-mail-subject-line">Truncly</a></p>
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FAQ

iPhone Mail subject: questions

What is the iPhone Mail subject limit?

About 48 characters (354px). About 48 characters show on an iPhone 14. Modeled as a pixel box calibrated to the character count seen on the device, so wide and narrow letters are handled.

Do Apple Intelligence summaries change what shows?

On iPhones with Apple Intelligence, Mail can show a short AI summary instead of your preview text. The subject line still shows as written, so it has to carry the offer on its own.

What happens if my subject line is too long?

Apple Mail · iPhone still shows it, but cuts it with “…”, and anything past the cut is invisible to most people.

Why does the character count change?

This screen cuts by width, not characters. Wide letters like W and M use up to four times the room of i or l, so two texts of the same length can be cut in different places.