Apple App Store · App name
App Store app name length checker (30 characters)
App names can be up to 30 characters.
Last reviewed · How we measure
Too long
The App Store app name limit at a glance
- Limit
- 30 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- When it’s too long
- App Store Connect won’t accept more than 30 characters.
- Where the number comes from
- Official limit
- Last reviewed
How to write for it
- Use a keyword people search for, but keep the name readable.
Where you’ll see the App Store app name
The app name appears under the icon on the App Store, in search results and on the product page. Apple also uses it for search ranking.
Before and after
Habitly: Daily Habit Tracker & Routine Planner
Habitly: Habit Tracker
Common mistakes
- Cramming keywords into the name and making it hard to read.
FAQ
App Store app name: questions
What is the App Store app name limit?
30 characters. App names can be up to 30 characters.
Is the limit the same on Google Play?
Yes, both stores allow 30 characters for the app name. The App Store adds a 30-character subtitle and a 100-character keyword field.
What happens if my app name is too long?
App Store Connect won’t accept more than 30 characters. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.