Apple App Store · Subtitle
App Store subtitle length checker (30 characters)
Subtitles can be up to 30 characters and appear under the name.
Too long
The App Store subtitle limit at a glance
- Limit
- 30 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- What happens when it’s too long
- Rejected or rewritten by the platform
- Where the number comes from
- Official limit
How to write for it
- Say what the app does, not how great it is.
FAQ
App Store subtitle: questions
What is the App Store subtitle limit?
30 characters. Subtitles can be up to 30 characters and appear under the name.
What happens if my subtitle is too long?
Apple App Store won’t accept it as-is. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.