Apple App Store · Subtitle
App Store subtitle length checker (30 characters)
Subtitles can be up to 30 characters and appear under the name.
Last reviewed · How we measure
Too long
The App Store subtitle limit at a glance
- Limit
- 30 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- When it’s too long
- App Store Connect won’t accept more than 30 characters.
- Where the number comes from
- Official limit
- Last reviewed
How to write for it
- Say what the app does, not how great it is.
Where you’ll see the App Store subtitle
The subtitle sits right under the app name in App Store search results and on your product page, and Apple indexes it for search.
Before and after
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Common mistakes
- Repeating words from the app name instead of adding new ones.
- Vague claims like “The best app ever”, which Apple can reject.
FAQ
App Store subtitle: questions
What is the App Store subtitle limit?
30 characters. Subtitles can be up to 30 characters and appear under the name.
Does the App Store subtitle help search ranking?
Yes. Apple indexes the app name, subtitle and keyword field, so the subtitle is a good place for one or two search terms that aren’t in the name.
Can I change the subtitle without a new app version?
No. Unlike promotional text, the subtitle can only be changed when you submit a new version.
What happens if my subtitle is too long?
App Store Connect won’t accept more than 30 characters. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.