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Meta ad primary text length checker (125 characters)
Meta accepts long text but hides it behind “See more”. Around 125 characters is the planning number for the feed.
Tight fit
The Meta ad primary text limit at a glance
- Limit
- 125 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- What happens when it’s too long
- Cut on screen with “…”
- Where the number comes from
- Measured on devices
How to write for it
- The hook must work in the first line.
FAQ
Meta ad primary text: questions
What is the Meta ad primary text limit?
125 characters. Meta accepts long text but hides it behind “See more”. Around 125 characters is the planning number for the feed.
What happens if my primary text is too long?
Facebook & Instagram feed still shows it, but cuts it with “…” — anything past the cut is invisible to most people.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.