TikTok Shop product title
TikTok ShopAcme Trail Running Shoes for Men and Women, Lightweight Breathable Mesh Sneakers with Non-Slip Rubber Sole and Arch Support for Trail, Road, Gym and Everyday Walking, Black and White, Size 10
$49.99
TikTok Shop
TikTok Shop · Product title
TikTok Shop product title length checker (255 characters)
TikTok’s Seller Center says a product title needs at least 25 and at most 255 characters. It recommends 40 to 150, with the brand, product type and main feature up front. Other countries’ Seller Center pages can differ, so check yours.
Last reviewed · How we measure
The TikTok Shop product title limit at a glance
- Limit
- 255 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- When it’s too long
- TikTok Shop asks for product titles of 25 to 255 characters and rejects longer ones.
- Where the number comes from
- Official limit
- Last reviewed
How to write for it
- Aim for 40 to 150 characters: TikTok recommends that range.
- Put brand, product type and the key feature first.
Got a whole catalog? Upload your file and fix every title at once: brand kept, nothing cut mid-word.
Fix a fileFAQ
TikTok Shop product title: questions
What is the TikTok Shop product title limit?
255 characters. TikTok’s Seller Center says a product title needs at least 25 and at most 255 characters. It recommends 40 to 150, with the brand, product type and main feature up front. Other countries’ Seller Center pages can differ, so check yours.
What is the TikTok Shop product title limit?
TikTok’s Seller Center says a product title needs at least 25 and at most 255 characters. It recommends 40 to 150, with the brand, product type and main feature first.
Is the limit the same in every country?
This screen uses TikTok’s US Seller Center guidance. Pages for other countries can differ (the Thailand one only states the 25 minimum), so check your own Seller Center.
What happens if my product title is too long?
TikTok Shop asks for product titles of 25 to 255 characters and rejects longer ones. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes. Upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.