Google Shopping title
Google Merchant CenterAcme Trail Running Shoes for Men – Lightweight Breathable Mesh Sneakers with Non-Slip Rubber Sole for Trail, Road and Gym Training – Size 10 – Black
$49.99
Google Merchant Center
Google Merchant Center · Title (feed)
Google Shopping title length checker (150 characters)
The feed accepts up to 150 characters. Promotional text like “free shipping” can get the product disapproved.
Tight fit
The Google Shopping title limit at a glance
- Limit
- 150 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- What happens when it’s too long
- Rejected or rewritten by the platform
- Where the number comes from
- Official limit
How to write for it
- Put brand, product type and the key attribute first.
Got a whole catalog? Upload your file and fix every title at once — brand first, nothing cut mid-word.
Fix a fileFAQ
Google Shopping title: questions
What is the Google Shopping title limit?
150 characters. The feed accepts up to 150 characters. Promotional text like “free shipping” can get the product disapproved.
What happens if my title (feed) is too long?
Google Merchant Center won’t accept it as-is. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.