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Google Merchant Center · Title (feed)

Google Shopping title length checker (150 characters)

The feed accepts up to 150 characters. Promotional text like “free shipping” can get the product disapproved.

Last reviewed · How we measure

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Google Shopping title

Google Merchant Center
Tight fit
Acme Trail Running Shoes for Men – Lightweight Breathable Mesh Sneakers with Non-Slip Rubber Sole for Trail, Road and Gym Training – Size 10 – Black
$49.99
Google Merchant Center
148 / 150 charactersOfficial limit

The Google Shopping title limit at a glance

Limit
150 characters
How it’s counted
Every character counts 1, spaces and emoji included.
When it’s too long
Google’s product data spec allows 150 characters at most.
Where the number comes from
Official limit
Last reviewed

How to write for it

  • Put brand, product type and the key attribute first.

Got a whole catalog? Upload your file and fix every title at once: brand kept, nothing cut mid-word.

Fix a file

Where you’ll see the Google Shopping title

This is the title field in your Merchant Center product feed. Google uses it for Shopping ads, free listings and the Shopping tab, but only shows the start of it.

Before and after

Before

FREE SHIPPING!!! Best Price Running Shoes for Men - Lightweight Breathable Mesh Trainers - Buy Now

After

Nimbus Men’s Running Shoes, Lightweight Mesh, Black, Size 10

Common mistakes

  • Promotional text like “free shipping” or “best price”, which can get the item disapproved.
  • Leaving the brand and product type until the end, where Google cuts it.
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Put this checker on your site

Free for blogs, docs and agency sites. Paste the snippet; the checker runs on our servers and stays up to date when limits change.

html
<iframe src="https://truncly.app/embed/google-shopping-title" title="Google Shopping title length checker (150 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/google-shopping-title">Truncly</a></p>
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FAQ

Google Shopping title: questions

What is the Google Shopping title limit?

150 characters. The feed accepts up to 150 characters. Promotional text like “free shipping” can get the product disapproved.

Should I use all 150 characters?

You can, but shoppers usually notice only the first 70 or fewer. Use the extra space for useful attributes like size, material or model number, after the essentials.

What happens if my title (feed) is too long?

Google’s product data spec allows 150 characters at most. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.

Can I check a whole catalog at once?

Yes. Upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.