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Amazon · Item Highlights

Amazon Item Highlights length checker (125 characters)

Item Highlights add 125 characters for materials and recommended use cases. Amazon shows them with the title in search results and on product pages, and they are searchable.

Last reviewed · How we measure

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Amazon Item Highlights

Amazon
Too long
Your product title
Breathable mesh upper, cushioned EVA midsole and a grippy rubber outsole for trail runs, gym sessions and long walks in any weather
$49.99
Amazon
131 / 125 charactersOfficial limit

The Amazon Item Highlights limit at a glance

Limit
125 characters
How it’s counted
Every character counts 1, spaces and emoji included.
When it’s too long
Amazon hasn’t said what happens to longer text, so stay within 125 characters.
Where the number comes from
Official limit
Last reviewed

How to write for it

  • Don’t repeat words that are already in the title.
  • Materials, sizes and who it’s for work best here.

Got a whole catalog? Upload your file and fix every title at once: brand kept, nothing cut mid-word.

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Where you’ll see the Amazon Item Highlights

Item Highlights sit next to the title in search results and on the product page. They give you 125 more characters that shoppers read and Amazon search can match.

Before and after

Before

Made from premium 18/8 food-grade stainless steel with double-wall vacuum insulation that keeps drinks ice cold for 24 hours and hot for 12 hours, perfect for gym, hiking and office

After

18/8 stainless steel, double-wall insulation, cold 24 h or hot 12 h; for gym, hiking and office

Common mistakes

  • Repeating words that are already in the title.
  • Writing marketing claims instead of materials, sizes and uses.
Marketplace title limits, side by side Amazon product title Google Shopping title Google Shopping title (what shoppers see) eBay listing title Etsy listing title TikTok Shop product title Google search title Google meta description (desktop) iPhone Mail subject Gmail subject (Android)

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Free for blogs, docs and agency sites. Paste the snippet; the checker runs on our servers and stays up to date when limits change.

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<iframe src="https://truncly.app/embed/amazon-item-highlights" title="Amazon Item Highlights length checker (125 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/amazon-item-highlights">Truncly</a></p>
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FAQ

Amazon Item Highlights: questions

What is the Amazon Item Highlights limit?

125 characters. Item Highlights add 125 characters for materials and recommended use cases. Amazon shows them with the title in search results and on product pages, and they are searchable.

Are Item Highlights searchable on Amazon?

Yes. Amazon says Item Highlights are searchable, so they are the right place for keywords that no longer fit in a 75-character title.

What happens if my item highlights is too long?

Amazon hasn’t said what happens to longer text, so stay within 125 characters. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.

Can I check a whole catalog at once?

Yes. Upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.