Amazon Item Highlights
AmazonYour product title
Breathable mesh upper, cushioned EVA midsole and a grippy rubber outsole for trail runs, gym sessions and long walks in any weather
$49.99
Amazon
Amazon · Item Highlights
Amazon Item Highlights length checker (125 characters)
Item Highlights add 125 characters for materials and use cases. They only show when the title is 75 characters or less.
Too long
The Amazon Item Highlights limit at a glance
- Limit
- 125 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- What happens when it’s too long
- Rejected or rewritten by the platform
- Where the number comes from
- Official limit
How to write for it
- Don’t repeat words that are already in the title.
- Materials, sizes and who it’s for work best here.
Got a whole catalog? Upload your file and fix every title at once — brand first, nothing cut mid-word.
Fix a fileFAQ
Amazon Item Highlights: questions
What is the Amazon Item Highlights limit?
125 characters. Item Highlights add 125 characters for materials and use cases. They only show when the title is 75 characters or less.
What happens if my item highlights is too long?
Amazon won’t accept it as-is. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.