App stores · 6 limits
The app name gets 30 characters on both stores. The App Store adds a 30-character subtitle, 100 characters of keywords and 170 of promotional text; Google Play a short description of 80.
Last reviewed · How we measure
| Screen | Limit | When it’s too long | Where the number comes from | Reviewed |
|---|---|---|---|---|
| App Store app nameApple App Store | 30 characters | App Store Connect won’t accept more than 30 characters. | Official limit · source | |
| App Store subtitleApple App Store | 30 characters | App Store Connect won’t accept more than 30 characters. | Official limit · source | |
| App Store promotional textApple App Store | 170 characters | App Store Connect won’t accept more than 170 characters. | Official limit · source | |
| App Store keywordsApple App Store | 100 characters | App Store Connect won’t accept more than 100 characters. | Official limit · source | |
| Google Play app titleGoogle Play | 30 characters | Google Play Console won’t accept more than 30 characters. | Official limit · source | |
| Google Play short descriptionGoogle Play | 80 characters | Google Play Console won’t accept more than 80 characters. | Official limit · source |
Store limits are hard: App Store Connect and Play Console won’t accept more. Search results can also show less than the full name on small screens, so put the words people search for first.
Localising your listing? Translations often run longer than English, especially in German and French, so check every language before you submit.
FAQ
30 characters on both the App Store and Google Play.
100 characters. Separate keywords with commas and don’t spend room repeating words from your app name.