App Store promotional text
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Apple App Store · Promotional text
App Store promotional text length checker (170 characters)
Promotional text can be up to 170 characters and can change without a new app version.
Last reviewed · How we measure
The App Store promotional text limit at a glance
- Limit
- 170 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- When it’s too long
- App Store Connect won’t accept more than 170 characters.
- Where the number comes from
- Official limit
- Last reviewed
How to write for it
- Use it for seasonal offers and launches.
Where you’ll see the App Store promotional text
Promotional text appears at the top of the description on your product page. It isn’t used for search, but you can update it any time without a review.
Before and after
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Common mistakes
- Putting keywords here; promotional text doesn’t affect search.
FAQ
App Store promotional text: questions
What is the App Store promotional text limit?
170 characters. Promotional text can be up to 170 characters and can change without a new app version.
Is App Store promotional text indexed for search?
No. It’s for news and offers. Use the name, subtitle and keyword field for search terms.
What happens if my promotional text is too long?
App Store Connect won’t accept more than 170 characters. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.