App Store promotional text
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Apple App Store · Promotional text
App Store promotional text length checker (170 characters)
Promotional text can be up to 170 characters and can change without a new app version.
The App Store promotional text limit at a glance
- Limit
- 170 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- What happens when it’s too long
- Rejected or rewritten by the platform
- Where the number comes from
- Official limit
How to write for it
- Use it for seasonal offers and launches.
FAQ
App Store promotional text: questions
What is the App Store promotional text limit?
170 characters. Promotional text can be up to 170 characters and can change without a new app version.
What happens if my promotional text is too long?
Apple App Store won’t accept it as-is. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.