Google meta description (mobile)
Google SearchYour brandhttps://yourbrand.com › products
Your page title
Compare 24 trail running shoes tested on mud, rock and road. See grip, weight and comfort scores, plus…our top picks for every budget.
Google Search · Meta description
Google meta description (mobile) length checker (~107 characters)
Mobile snippets are shorter: about 680px of text before the cut.
Last reviewed · How we measure
Gets cut
The Google meta description (mobile) limit at a glance
- Limit
- about 107 characters (680px)
- How it’s counted
- By rendered width in Arial at 14px, so wide letters use more room.
- When it’s too long
- Cut on screen with “…”
- Where the number comes from
- Measured on devices
- Last reviewed
How to write for it
- Most searches are on phones, so write for this limit first.
Where you’ll see the Google meta description (mobile)
On phones the snippet under your link is narrower, so Google shows less of the meta description before cutting it.
Before and after
Discover our complete collection of women’s waterproof hiking boots designed for comfort, durability and performance on any trail in any weather.
Women’s waterproof hiking boots, tested on real trails. Free 60-day returns.
Common mistakes
- Writing for desktop width and leaving the offer in the part phones never show.
FAQ
Google meta description (mobile): questions
What is the Google meta description (mobile) limit?
About 107 characters (680px). Mobile snippets are shorter: about 680px of text before the cut.
Is the mobile meta description shorter than desktop?
Yes. Mobile results show roughly 680 pixels of description before the cut, against about 920 on desktop, so the first sentence has to carry the message.
What happens if my meta description is too long?
Google Search still shows it, but cuts it with “…”, and anything past the cut is invisible to most people.
Why does the character count change?
This screen cuts by width, not characters. Wide letters like W and M use up to four times the room of i or l, so two texts of the same length can be cut in different places.