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Amazon · Title

Amazon product title length checker (75 characters)

Since 27 July 2026, titles in every category except media must be 75 characters or less, spaces included. Longer titles are gradually replaced with Amazon’s AI suggestion.

Last reviewed · How we measure

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Amazon product title

Amazon
Too long
Acme Trail Running Shoes for Men – Best Seller! Lightweight Breathable MeshSneakers with Non-Slip Sole, Size 10
$49.99
Amazon
112 / 75 charactersOfficial limit
  • Amazon doesn't allow ! in titles
  • Promotional wording: "best seller", "best"

The Amazon product title limit at a glance

Limit
75 characters
How it’s counted
Every character counts 1, spaces and emoji included.
When it’s too long
Amazon updates titles over 75 characters to its own AI suggestion; brand owners get 14 days to review it first.
Where the number comes from
Official limit
Last reviewed

How to write for it

  • Lead with the brand, then the product type.
  • Move materials and use cases into Item Highlights (125 characters).
  • No !, $, ?, _, {, }, ^, ¬ or ¦, and no word more than twice.

Got a whole catalog? Upload your file and fix every title at once: brand kept, nothing cut mid-word.

Fix a file

Where you’ll see the Amazon product title

Amazon shows the title in search results, on the product page and in the cart. Since July 2026 it is also the field Amazon rewrites with AI when it runs past 75 characters.

Before and after

Before

Acme Stainless Steel Insulated Water Bottle 32 oz with Straw Lid, Leak Proof, BPA Free, Keeps Cold 24 Hours, Blue

After

Acme Insulated Water Bottle 32 oz, Stainless Steel, Straw Lid, Blue

Common mistakes

  • Stuffing every keyword into the title instead of moving extras to Item Highlights.
  • Putting the colour or pack size before the product type.
Marketplace title limits, side by side Amazon Item Highlights Google Shopping title Google Shopping title (what shoppers see) eBay listing title Etsy listing title TikTok Shop product title Google search title Google meta description (desktop) iPhone Mail subject Gmail subject (Android)

Put this checker on your site

Free for blogs, docs and agency sites. Paste the snippet; the checker runs on our servers and stays up to date when limits change.

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<iframe src="https://truncly.app/embed/amazon-product-title" title="Amazon product title length checker (75 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/amazon-product-title">Truncly</a></p>
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FAQ

Amazon product title: questions

What is the Amazon product title limit?

75 characters. Since 27 July 2026, titles in every category except media must be 75 characters or less, spaces included. Longer titles are gradually replaced with Amazon’s AI suggestion.

Where do the words that don’t fit go?

Into Item Highlights: 125 more characters for materials and use cases, shown with the title in search results and searchable. Truncly’s splitter moves what doesn’t fit there and lists any keyword that would be lost.

Does the 75-character rule apply outside the US?

Amazon posted the same announcement on Seller Central Germany, and sellers in the UK report the change too. Amazon hasn’t published a full list of marketplaces, so check your own Seller Central.

What happens if my title is too long?

Amazon updates titles over 75 characters to its own AI suggestion; brand owners get 14 days to review it first. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.

Can I check a whole catalog at once?

Yes. Upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.