Amazon product title
AmazonAcme Trail Running Shoes for Men – Best Seller! Lightweight Breathable MeshSneakers with Non-Slip Sole, Size 10
$49.99
Amazon
Amazon · Title
Amazon product title length checker (75 characters)
Since 27 July 2026, titles in every category except media must be 75 characters or less, spaces included. Longer titles get rewritten by Amazon’s AI.
Too long
The Amazon product title limit at a glance
- Limit
- 75 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- What happens when it’s too long
- Rejected or rewritten by the platform
- Where the number comes from
- Official limit
How to write for it
- Lead with the brand, then the product type.
- Move materials and use cases into Item Highlights (125 characters).
- No !, $, ?, _, {, }, ^, ¬ or ¦, and no word more than twice.
Got a whole catalog? Upload your file and fix every title at once — brand first, nothing cut mid-word.
Fix a fileFAQ
Amazon product title: questions
What is the Amazon product title limit?
75 characters. Since 27 July 2026, titles in every category except media must be 75 characters or less, spaces included. Longer titles get rewritten by Amazon’s AI.
What happens if my title is too long?
Amazon won’t accept it as-is — Amazon rewrites titles over the limit with its own AI. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.