WhatsApp Business · Footer text

WhatsApp template footer length checker (60 characters)

Meta allows up to 60 characters in the footer of a message template.

Last reviewed 29 Sep 2026 · How we measure

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WhatsApp template footer

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Reply STOP to stop getting offers from Acme Outdoor Store online

The WhatsApp template footer limit at a glance

Limit: 60 characters
How it’s counted: Every character counts 1, spaces and emoji included.
When it’s too long: Meta rejects the template until it is shortened.
Where the number comes from: Official limit
Source: Meta: WhatsApp message template components
Last reviewed: 29 Sep 2026

How to write for it

Keep the footer for the small print, like how to opt out.

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Free for blogs, docs and agency sites. Paste the snippet; the checker runs on our servers and stays up to date when limits change.

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<iframe src="https://truncly.app/embed/whatsapp-template-footer-limit" title="WhatsApp template footer length checker (60 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/whatsapp-template-footer-limit">Truncly</a></p>

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FAQ

WhatsApp template footer: questions

What is the WhatsApp template footer limit?

60 characters. Meta allows up to 60 characters in the footer of a message template.

What happens if my footer text is too long?

Meta rejects the template until it is shortened. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.

Can I check many at once?

Yes. Upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.