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Apple Mail · iPhone · Preheader

iPhone Mail preview text length checker (~98 characters)

About 99 characters over two lines on an iPhone 14. Modeled as a pixel box calibrated to the character count seen on the device, so wide and narrow letters are handled.

Last reviewed · How we measure

Check on all 45 screens

iPhone Mail preview text

Apple Mail · iPhone
Gets cut
‹ MailboxesInbox
Your brand9:41
Your subject line
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On some iPhones, Apple may show its own short summary instead of your preview text. Your subject line is the part that always shows, so make sure it works on its own. That means the text on this screen may not show at all.

shows 90 of 125 charsMeasured on devices

The iPhone Mail preview text limit at a glance

Limit
about 98 characters (716px over 2 lines)
How it’s counted
By rendered width in the system font at 15px, so wide letters use more room.
When it’s too long
Cut on screen with “…”
Where the number comes from
Measured on devices
Last reviewed

How to write for it

  • Use the preheader to finish the subject’s thought, not repeat it.

Where you’ll see the iPhone Mail preview text

Under the subject, iPhone Mail shows two lines of preview text, taken from the preheader or the first text in your email.

Before and after

Before

View this email in your browser. You are receiving this email because you signed up at our store.

After

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Common mistakes

  • Leaving “View in browser” or legal text as the first words of the email.
  • Repeating the subject instead of adding to it.

Put this checker on your site

Free for blogs, docs and agency sites. Paste the snippet; the checker runs on our servers and stays up to date when limits change.

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<iframe src="https://truncly.app/embed/iphone-mail-preview-text" title="iPhone Mail preview text length checker (~98 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/iphone-mail-preview-text">Truncly</a></p>
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FAQ

iPhone Mail preview text: questions

What is the iPhone Mail preview text limit?

About 98 characters (716px over 2 lines). About 99 characters over two lines on an iPhone 14. Modeled as a pixel box calibrated to the character count seen on the device, so wide and narrow letters are handled.

What is preview text on iPhone?

It’s the text Mail shows under the subject. It comes from a hidden preheader if you set one, or else from the first words of the email body.

What happens if my preheader is too long?

Apple Mail · iPhone still shows it, but cuts it with “…”, and anything past the cut is invisible to most people.

Why does the character count change?

This screen cuts by width, not characters. Wide letters like W and M use up to four times the room of i or l, so two texts of the same length can be cut in different places.