Gmail · Android · Preheader
Gmail preview text (Android) length checker (~36 characters)
About 37 characters of preview show on a Pixel 7. Modeled as a pixel box calibrated to the character count seen on the device, so wide and narrow letters are handled.
Last reviewed · How we measure
The Gmail preview text (Android) limit at a glance
- Limit
- about 36 characters (233px)
- How it’s counted
- By rendered width in Roboto at 14px, so wide letters use more room.
- When it’s too long
- Cut on screen with “…”
- Where the number comes from
- Measured on devices
- Last reviewed
How to write for it
- Lead with the most useful words; there is room for one short phrase.
Where you’ll see the Gmail preview text (Android)
Gmail on Android shows one short line of preview text under the subject, so there is room for one phrase.
Before and after
Hi there, we hope you are having a great week! We wanted to let you know that
WELCOME20 ends at midnight
Common mistakes
- Spending the preview on a greeting like “Hi there”.
Gmail preview text (Android): questions
What is the Gmail preview text (Android) limit?
About 36 characters (233px). About 37 characters of preview show on a Pixel 7. Modeled as a pixel box calibrated to the character count seen on the device, so wide and narrow letters are handled.
Can I hide the preview text in Gmail?
Not completely. If you don’t set a preheader, Gmail shows the first text it finds in the email, so it’s better to write one on purpose.
What happens if my preheader is too long?
Gmail · Android still shows it, but cuts it with “…”, and anything past the cut is invisible to most people.
Why does the character count change?
This screen cuts by width, not characters. Wide letters like W and M use up to four times the room of i or l, so two texts of the same length can be cut in different places.