WhatsApp Business · Button text

WhatsApp template button length checker (25 characters)

Meta allows up to 25 characters on a phone number, link or quick reply button.

Last reviewed 29 Sep 2026 · How we measure

Your button text

Check on all 45 screens

Show what’s hidden

WhatsApp template button

WhatsApp Business

Too long

Button text

Shop the whole spring sale now

The WhatsApp template button limit at a glance

Limit: 25 characters
How it’s counted: Every character counts 1, spaces and emoji included.
When it’s too long: Meta rejects the template until it is shortened.
Where the number comes from: Official limit
Source: Meta: WhatsApp message template components
Last reviewed: 29 Sep 2026

How to write for it

Start with a verb: “Shop the sale”, “Get my code”.

Put this checker on your site

Free for blogs, docs and agency sites. Paste the snippet; the checker runs on our servers and stays up to date when limits change.

html
<iframe src="https://truncly.app/embed/whatsapp-template-button-limit" title="WhatsApp template button length checker (25 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/whatsapp-template-button-limit">Truncly</a></p>

Open the widget

FAQ

WhatsApp template button: questions

What is the WhatsApp template button limit?

25 characters. Meta allows up to 25 characters on a phone number, link or quick reply button.

What happens if my button text is too long?

Meta rejects the template until it is shortened. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.

Can I check many at once?

Yes. Upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.