Google search title
Google SearchYour brandhttps://yourbrand.com › products
The Complete Guide to Trail Running Shoes: How to Choose the…Right Pair in 2026
Your meta description appears under the title in search results.
Google Search · Title tag
Google search title length checker (~66 characters)
Google cuts desktop titles by width, not characters: about 600px of Arial at 20px. Wide letters (W, M) run out sooner than narrow ones (i, l).
Last reviewed · How we measure
Gets cut
The Google search title limit at a glance
- Limit
- about 66 characters (600px)
- How it’s counted
- By rendered width in Arial at 20px, so wide letters use more room.
- When it’s too long
- Cut on screen with “…”
- Where the number comes from
- Measured on devices
- Last reviewed
How to write for it
- Put the keyword and the reason to click first.
- Keep your brand at the end, where a cut hurts least.
Where you’ll see the Google search title
The title tag is the blue link in Google results on desktop. Google cuts it by width, about 600 pixels, and adds “…” where it stops.
Before and after
Women’s Waterproof Hiking Boots – Lightweight, Breathable and Comfortable for All Seasons | Trailwise Outdoor Store
Women’s Waterproof Hiking Boots, Lightweight | Trailwise
Common mistakes
- Writing long brand slogans after the keyword, so the cut lands mid-phrase.
- Counting characters instead of width: a title full of W and M runs out much sooner.
FAQ
Google search title: questions
What is the Google search title limit?
About 66 characters (600px). Google cuts desktop titles by width, not characters: about 600px of Arial at 20px. Wide letters (W, M) run out sooner than narrow ones (i, l).
How many characters fit in 600 pixels?
Everyday text fits about 60 to 67 characters. Capitals and wide letters like W and M fit far fewer, narrow ones like i and l far more.
Why did Google show a different title?
Google may rewrite titles that are too long, stuffed with keywords or don’t match the page. Fitting the width is the part you control.
What happens if my title tag is too long?
Google Search still shows it, but cuts it with “…”, and anything past the cut is invisible to most people.
Why does the character count change?
This screen cuts by width, not characters. Wide letters like W and M use up to four times the room of i or l, so two texts of the same length can be cut in different places.