Instagram caption (before “more”)
InstagramY
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Instagram
Instagram · Caption preview
Instagram caption (before “more”) length checker (125 characters)
Captions can be 2,200 characters, but the feed shows about 125 before “… more”.
Last reviewed · How we measure
Tight fit
The Instagram caption (before “more”) limit at a glance
- Limit
- 125 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- When it’s too long
- Cut on screen with “…”
- Where the number comes from
- Measured on devices
- Last reviewed
How to write for it
- Hashtags belong after the fold.
Where you’ll see the Instagram caption (before “more”)
Under a post in the Instagram feed, the caption shows about two lines, then “… more”. Hashtags and details can go below that.
Before and after
Sunday mornings at the bakery are always our favourite part of the week, and this weekend we’re finally bringing back the cardamom buns you’ve all been asking for
The cardamom buns are back this Sunday, from 8am until they’re gone.
Common mistakes
- Opening with hashtags or mentions, which push the message below the fold.
FAQ
Instagram caption (before “more”): questions
What is the Instagram caption character limit?
A caption can be up to 2,200 characters, but the feed shows about 125 before “… more”.
What happens if my caption preview is too long?
Instagram still shows it, but cuts it with “…”, and anything past the cut is invisible to most people.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.