Meta ad headline
Facebook & Instagram feedY
Your brandSponsored ·
Your primary text shows here.
YOURBRAND.COMTrail Running Shoes 30%…Off Today Only
Shop nowFacebook & Instagram feed · Headline
Meta ad headline length checker (27 characters)
Meta’s Ads Guide recommends 27 characters for feed headlines.
Last reviewed · How we measure
Gets cut
The Meta ad headline limit at a glance
- Limit
- 27 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- When it’s too long
- Cut on screen with “…”
- Where the number comes from
- Platform advice
- Last reviewed
How to write for it
- Name the offer, not the brand.
Where you’ll see the Meta ad headline
The headline is the bold line under the image or video, next to the button. In many placements only about 27 characters show.
Before and after
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Try free for 30 days
Common mistakes
- Using the headline for the brand name, which already shows above the ad.
FAQ
Meta ad headline: questions
What is the Meta ad headline character limit?
Meta’s Ads Guide recommends 27 characters for feed headlines. Longer headlines are accepted but can be cut.
What happens if my headline is too long?
Facebook & Instagram feed still shows it, but cuts it with “…”, and anything past the cut is invisible to most people.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.