Meta ad headline
Facebook & Instagram feedY
Your brandSponsored ·
Your primary text shows here.
YOURBRAND.COMTrail Running Shoes 30%…Off Today Only
Shop nowFacebook & Instagram feed · Headline
Meta ad headline length checker (27 characters)
Meta’s Ads Guide recommends 27 characters for feed headlines.
Gets cut
The Meta ad headline limit at a glance
- Limit
- 27 characters
- How it’s counted
- Every character counts 1, spaces and emoji included.
- What happens when it’s too long
- Cut on screen with “…”
- Where the number comes from
- Platform advice
How to write for it
- Name the offer, not the brand.
FAQ
Meta ad headline: questions
What is the Meta ad headline limit?
27 characters. Meta’s Ads Guide recommends 27 characters for feed headlines.
What happens if my headline is too long?
Facebook & Instagram feed still shows it, but cuts it with “…” — anything past the cut is invisible to most people.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.