App Store keywords
Apple App StoreKeywords
Track habits, sleep and focus in one place
Apple App Store · Keywords
App Store keywords length checker (100 bytes)
100 bytes in total, commas included. Plain English letters take 1 byte each; accented letters take 2 and Chinese, Japanese or Korean characters 3, so translated keyword lists fill up sooner.
Last reviewed · How we measure
The App Store keywords limit at a glance
- Limit
- 100 bytes
- How it’s counted
- By UTF-8 bytes: plain English letters, digits and commas count 1; accented letters 2; Chinese, Japanese and Korean characters 3; most emoji 4.
- When it’s too long
- App Store Connect won’t accept more than 100 bytes.
- Where the number comes from
- Official limit
- Last reviewed
How to write for it
- Don’t repeat words already in your app name.
Where you’ll see the App Store keywords
The keyword field is hidden from users. App Store Connect uses it only to decide which searches your app can appear in.
Before and after
habit tracker, habit, tracker, daily routine, routine planner, goals, goal tracker, productivity, self care, mood
routine,planner,goals,productivity,self care,mood,streak,reminder,journal,daily
Common mistakes
- Adding spaces after commas, which wastes bytes.
- Repeating words already in the app name or subtitle.
- Counting a translated list in characters: accents and non-Latin scripts use 2 to 3 bytes each.
FAQ
App Store keywords: questions
What is the App Store keywords limit?
100 bytes. 100 bytes in total, commas included. Plain English letters take 1 byte each; accented letters take 2 and Chinese, Japanese or Korean characters 3, so translated keyword lists fill up sooner.
Should I use spaces in App Store keywords?
Not after commas. Separate keywords with commas only; spaces inside a phrase are fine but each one costs a byte.
Is the keyword limit 100 characters or 100 bytes?
App Store Connect counts 100 bytes. For plain English that is the same as 100 characters, but accented letters take 2 bytes and Chinese, Japanese or Korean characters 3, so a German or Japanese list holds fewer characters.
What happens if my keywords is too long?
App Store Connect won’t accept more than 100 bytes. Shorten it before you publish.
Do spaces and emoji count?
Yes. This field is measured in bytes: a space or comma is 1, an accented letter 2, most emoji 4.