Google Ads headline
Google Ads (RSA)Sponsored
Your brandyourbrand.com › shoes
Trail Running Shoes 30% Off Today Only | Official Store
Your description line shows here with your offer and a call to action.
Google Ads (RSA) · Headline
Google Ads headline length checker (30 characters)
Headlines allow 30 characters. Chinese, Japanese and Korean characters count as 2.
Too long
The Google Ads headline limit at a glance
- Limit
- 30 characters
- How it’s counted
- Every character counts 1, spaces included; Chinese, Japanese and Korean characters count 2.
- What happens when it’s too long
- Rejected or rewritten by the platform
- Where the number comes from
- Official limit
How to write for it
- Write 15 headlines that each make sense alone.
FAQ
Google Ads headline: questions
What is the Google Ads headline limit?
30 characters. Headlines allow 30 characters. Chinese, Japanese and Korean characters count as 2.
What happens if my headline is too long?
Google Ads (RSA) won’t accept it as-is. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.
Can I check many at once?
Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.