Google Ads headline
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Google Ads (RSA) · Headline
Google Ads headline length checker (30 characters)
Headlines allow 30 characters. Chinese, Japanese and Korean characters count as 2.
Last reviewed · How we measure
Too long
The Google Ads headline limit at a glance
- Limit
- 30 characters
- How it’s counted
- Every character counts 1, spaces included; Chinese, Japanese and Korean characters count 2.
- When it’s too long
- Google Ads won’t save an ad with text over the limit.
- Where the number comes from
- Official limit
- Last reviewed
How to write for it
- Write 15 headlines that each make sense alone.
Where you’ll see the Google Ads headline
Responsive search ads show up to three headlines at the top of the ad, joined with “|”. Google picks which ones to show, so each must work alone.
Before and after
Professional Plumbing Services in Austin
Same-Day Plumbers in Austin
Common mistakes
- Writing headlines that only make sense in a fixed order.
- Forgetting that keyword insertion can push a short headline over 30.
FAQ
Google Ads headline: questions
What is the Google Ads headline limit?
30 characters. Headlines allow 30 characters. Chinese, Japanese and Korean characters count as 2.
Do all languages count the same?
No. Google Ads counts double-width characters (Chinese, Japanese and Korean) as two, so a 30-character headline holds 15 of them.
What happens if my headline is too long?
Google Ads won’t save an ad with text over the limit. Shorten it before you publish.
Do spaces and emoji count?
Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.