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Google Ads (RSA) · Path field

Google Ads display path length checker (15 characters)

Each of the two path fields allows 15 characters.

Last reviewed · How we measure

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Google Ads display path

Google Ads (RSA)
Too long
Sponsored
Your brandyourbrand.com › Trail Running Shoes 30% Off Today Only
Your headline | Official Store

Your description line shows here with your offer and a call to action.

38 / 15 charactersOfficial limit
  • Your discount “30% Off” gets cut off
  • Your deadline “Today Only” gets cut off

The Google Ads display path limit at a glance

Limit
15 characters
How it’s counted
Every character counts 1, spaces included; Chinese, Japanese and Korean characters count 2.
When it’s too long
Google Ads won’t save an ad with text over the limit.
Where the number comes from
Official limit
Last reviewed

How to write for it

  • Use the path to repeat the keyword, e.g. /running-shoes.

Where you’ll see the Google Ads display path

The two path fields add words to the green display URL, like example.com/plumbing/austin. They don’t change where the ad links.

Before and after

Before

emergency-plumbing

After

plumbing

Common mistakes

  • Using the path for a slogan instead of the keyword.
Ad character limits for Google Ads and Meta Google Ads headline Google Ads description Meta ad primary text Meta ad headline Amazon product title Google Shopping title (what shoppers see) Google search title Google meta description (desktop)

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<iframe src="https://truncly.app/embed/google-ads-display-path" title="Google Ads display path length checker (15 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
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FAQ

Google Ads display path: questions

What is the Google Ads display path limit?

15 characters. Each of the two path fields allows 15 characters.

Does the display path have to be a real page?

No. The path only changes how the URL looks in the ad; clicks still go to your final URL.

What happens if my path field is too long?

Google Ads won’t save an ad with text over the limit. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.