Google Ads (RSA) · Path field

Google Ads display path length checker (15 characters)

Each of the two path fields allows 15 characters.

Check on all 38 screens

Google Ads display path

Google Ads (RSA)
Too long
Sponsored
Your brandyourbrand.com › Trail Running Shoes 30% Off Today Only
Your headline | Official Store

Your description line shows here with your offer and a call to action.

38 / 15 charactersOfficial limit
  • Your discount “30% Off” gets cut off
  • Your deadline “Today Only” gets cut off

The Google Ads display path limit at a glance

Limit
15 characters
How it’s counted
Every character counts 1, spaces included; Chinese, Japanese and Korean characters count 2.
What happens when it’s too long
Rejected or rewritten by the platform
Where the number comes from
Official limit

How to write for it

  • Use the path to repeat the keyword, e.g. /running-shoes.
Google Ads headline Google Ads description Meta ad primary text Meta ad headline

FAQ

Google Ads display path: questions

What is the Google Ads display path limit?

15 characters. Each of the two path fields allows 15 characters.

What happens if my path field is too long?

Google Ads (RSA) won’t accept it as-is. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.

Can I check many at once?

Yes — upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.