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Etsy · Title

Etsy listing title length checker (140 characters)

Etsy titles can be up to 140 characters. Etsy recommends short, clear titles over keyword lists.

Last reviewed · How we measure

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Etsy listing title

Etsy
Too long
Personalized Leather Dog Collar with Name Plate, Handmade Custom Engraved Collar for Small Medium Large Dogs, Gift for Dog Lovers and New Puppy Owners
$49.99
Etsy
150 / 140 charactersOfficial limit

The Etsy listing title limit at a glance

Limit
140 characters
How it’s counted
Every character counts 1, spaces and emoji included.
When it’s too long
Etsy titles can’t be longer than 140 characters.
Where the number comes from
Official limit
Last reviewed

How to write for it

  • Describe the item plainly in the first few words.

Got a whole catalog? Upload your file and fix every title at once: brand kept, nothing cut mid-word.

Fix a file

Where you’ll see the Etsy listing title

Etsy shows the title in search results, on the listing page and in shared links. Search results usually show only the first few words.

Before and after

Before

Personalized Necklace, Name Necklace, Custom Name Jewelry, Gift for Her, Mothers Day Gift, Birthday Gift, Bridesmaid Gift, Gold Name Necklace, Christmas Gift

After

Personalized Gold Name Necklace, Custom Name Jewelry, Gift for Her

Common mistakes

  • Repeating near-identical keyword phrases; Etsy recommends clear, short titles.
  • Describing the occasion before the item itself.
Marketplace title limits, side by side Amazon product title Amazon Item Highlights Google Shopping title Google Shopping title (what shoppers see) eBay listing title TikTok Shop product title Google search title Google meta description (desktop) iPhone Mail subject Gmail subject (Android)

Put this checker on your site

Free for blogs, docs and agency sites. Paste the snippet; the checker runs on our servers and stays up to date when limits change.

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<iframe src="https://truncly.app/embed/etsy-listing-title" title="Etsy listing title length checker (140 characters) · Truncly" width="100%" height="560" style="border:0;border-radius:16px;max-width:760px" loading="lazy"></iframe>
<p style="font:13px/1.4 system-ui,sans-serif;margin:6px 0 0">Checker by <a href="https://truncly.app/limits/etsy-listing-title">Truncly</a></p>
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FAQ

Etsy listing title: questions

What is the Etsy listing title limit?

140 characters. Etsy titles can be up to 140 characters. Etsy recommends short, clear titles over keyword lists.

Do I need all 140 characters on Etsy?

No. Etsy recommends short, readable titles and uses tags for extra keywords, so say what the item is in the first few words.

What happens if my title is too long?

Etsy titles can’t be longer than 140 characters. Shorten it before you publish.

Do spaces and emoji count?

Yes. Spaces and punctuation count as one character each; an emoji counts as one character here.

Can I check a whole catalog at once?

Yes. Upload a CSV or Excel file on the Bulk page and Truncly checks and fixes every row, then gives the file back with fixes added.