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App Store and Google Play character limits for 2026
The App Store allows 30 characters for an app name, 30 for the subtitle, 170 for promotional text, 100 for keywords and 4,000 for the description. Google Play allows 30 for the app name, 80 for the short description and 4,000 for the full description.
Every number below comes from Apple’s or Google’s own documentation, read on 6 November 2026 and cited next to the number.
Apple App Store
| Field | Limit | Shown where |
|---|---|---|
| App name | 30 characters | Search results, product page, Home Screen |
| Subtitle | 30 characters | Under the name, across the App Store |
| Promotional text | 170 characters | Top of the description on the product page |
| Keywords | 100 (see below) | Not shown; used for search |
| Description | 4,000 characters | Product page, behind “more” |
Sources: Apple, Creating your product page1; App Store Connect reference2.
Subtitle
The subtitle can be up to 30 characters and appears below the app name wherever the App Store lists your app1. Together with the name, it is often the only text people read before deciding whether to tap.
Promotional text
Promotional text can run to 170 characters, and you can change it at any time without sending a new version for review1. That makes it the right place for a seasonal offer or a feature you just shipped. The description, by contrast, only changes when you submit a new version1.
Keywords
Apple’s guide gives the keyword field 100 characters in total, with terms separated by commas and no spaces after the commas1. Spaces inside a phrase are fine. App Store Connect describes the same field as 100 bytes and asks that each keyword be longer than two characters2. For plain English that makes no difference. For accented letters, Cyrillic, Arabic or Asian scripts, each character can take two or three bytes, so the field fills up much sooner than the counter in a text editor suggests. Truncly’s keyword checker counts bytes, the way App Store Connect does.
Description
The description allows up to 4,000 characters of plain text; HTML isn’t supported2. Only the first few lines show before the “more” link, so the opening sentence matters far more than the last thousand characters.
Google Play
| Field | Limit |
|---|---|
| App name | 30 characters |
| Short description | 80 characters |
| Full description | 4,000 characters |
Source: Play Console Help, Create and set up your app3. Google notes that these limits count full-width and half-width characters the same way3.
Google’s metadata policy adds rules on top of the numbers4:
- The title must be 30 characters or less.
- No emoji, emoticons or repeated special characters in the title, icon or developer name.
- No ALL CAPS unless it’s part of your brand.
- No text that hints at store ranking, price, promotions or Play programs in the title.
Breaking those rules can get a listing rejected even when it fits the character count4.
The two stores side by side
| What you’re writing | App Store | Google Play |
|---|---|---|
| App name | 30 | 30 |
| Second line under name | Subtitle, 30 | (none) |
| Short pitch | Promo text, 170 | Short description, 80 |
| Long description | 4,000 | 4,000 |
| Hidden search keywords | 100 | (none) |
The short pitch is where the two stores differ most. Apple gives you 170 characters that you can change at will; Google gives you 80 that sit right under the screenshots. If you write one line for both, write it for 80.
Writing to these limits
These are our suggestions, not Apple or Google rules:
- Don’t repeat the app name in the subtitle. You only have 30 characters; spend them on what the app does.
- Don’t repeat subtitle words in the keyword field. On the App Store, words in the name and subtitle already count for search.
- Check translations on their own. German and French run longer than English, and non-Latin scripts fill the byte-based keyword field faster.
- Write the first line of the description as if it’s the only one. Most people never tap “more”.
You can paste a subtitle into our free App Store subtitle checker to see the count before you upload.
Sources and credits
All limits are credited to Apple and Google and were read on 6 November 2026. Apple, App Store and iPhone are trademarks of Apple Inc. Google Play is a trademark of Google LLC. Truncly isn’t affiliated with or endorsed by Apple or Google.
Footnotes
-
Apple Developer, Creating your product page. App name, subtitle, promotional text and keyword limits. ↩ ↩2 ↩3 ↩4 ↩5
-
Apple Developer, App Store Connect Help: Platform version information. Description (4,000 characters, plain text), keywords (100 bytes) and promotional text. ↩ ↩2 ↩3
-
Google, Play Console Help: Create and set up your app. App name, short description and full description limits. ↩ ↩2
-
Google, Play Console Help: Metadata policy. Title length and formatting rules. ↩ ↩2
Quick answers
What is the App Store subtitle character limit?
Up to 30 characters. The subtitle sits under your app name across the App Store (Apple Developer, Creating your product page).
How many characters can an App Store app name have?
Up to 30 characters, the same as the subtitle (Apple Developer, Creating your product page).
How long can the App Store keyword field be?
Apple’s product page guide says 100 characters, with commas between terms and no spaces after them. App Store Connect measures the field in bytes, so accented letters and non-Latin scripts fill it faster.
What is the Google Play short description limit?
Up to 80 characters. The app name allows 30 and the full description 4,000 (Play Console Help, Create and set up your app).
Can I change App Store promotional text without a new release?
Yes. Promotional text (up to 170 characters) can be updated at any time without submitting a new app version (Apple Developer, Creating your product page).